Newsletters and e-Shots
Done well, a newsletter or e-shot to your clients can really pay dividends.
How often have you heard that the easiest person to sell to is someone who has bought from you previously? Yet many companies seem to completely ignore their existing customers in the relentless pursuit of new ones when they have a potential goldmine available to them right at hand.
Of course, no-one wants to receive rubbish in their inbox, it is usually deleted before even being read but a well designed and well put together newsletter or e-shot that exudes class and clearly isn't a piece of junk is often well received. It keeps your business at the forefront of your customer's minds and very often gives them the spur they need to pick up the phone to ask you for your goods or services.
We have been designing and sending out newsletters for our clients since pretty much the day we started in business and we still send out newsletters on a regular basis for some clients who came to us over 6 years ago. You don't need to swamp your clients with a missive every week (unless you really have some unmissable offers that they need to know about) but we do recommend that you send out a newsletter every month if you intend to start the process. Stopping after 3 months achieves very little in terms of customer loyalty or sales and companies who try this and give up because results aren't instant are missing the point - the more you keep doing these mailings, the more you will get out of them.
Newsletter designs can come in all shapes and sizes, some with simple graphics and others with more complex, flash slideshows and images. We can even link video to your newsletter.
Call us today to find out how we can help you get the most from your clients.
How often have you heard that the easiest person to sell to is someone who has bought from you previously? Yet many companies seem to completely ignore their existing customers in the relentless pursuit of new ones when they have a potential goldmine available to them right at hand.
Of course, no-one wants to receive rubbish in their inbox, it is usually deleted before even being read but a well designed and well put together newsletter or e-shot that exudes class and clearly isn't a piece of junk is often well received. It keeps your business at the forefront of your customer's minds and very often gives them the spur they need to pick up the phone to ask you for your goods or services.
We have been designing and sending out newsletters for our clients since pretty much the day we started in business and we still send out newsletters on a regular basis for some clients who came to us over 6 years ago. You don't need to swamp your clients with a missive every week (unless you really have some unmissable offers that they need to know about) but we do recommend that you send out a newsletter every month if you intend to start the process. Stopping after 3 months achieves very little in terms of customer loyalty or sales and companies who try this and give up because results aren't instant are missing the point - the more you keep doing these mailings, the more you will get out of them.
Newsletter designs can come in all shapes and sizes, some with simple graphics and others with more complex, flash slideshows and images. We can even link video to your newsletter.
Call us today to find out how we can help you get the most from your clients.